S.M.A.R.T. VIDEO TRAINING SERIES
Case Study #1
Overview:
The project was about studying social media trends in travel and finding the best ways to help travel agents. I made a new travel-themed logo and used it in all the videos for easy recognition. The videos had professional-looking start and end graphics, and I made sure everything looked consistent. I did all the video editing myself, adding cool graphics to make the videos both fun and educational. The tutorials were organized in a series that was easy to follow, starting with simple stuff and moving to more complex strategies. These videos not only taught travel agents important social media skills but also helped make the client's brand more popular, improved the online presence of travel agencies, and kept agents up-to-date with what's happening in their field.
This case study describes the process of simplifying social media concepts into engaging visuals, aimed at enhancing the online presence and business success of travel agents.
The Problem
Travel agents who aren't up-to-date with these digital trends risk falling behind, as more and more customers look for agents who can offer the latest in online convenience and social media savvy. It's crucial for these professionals to adapt and learn these new skills, not only to satisfy current customer expectations but also to attract a younger, more tech-oriented clientele that heavily relies on digital platforms for their travel needs. This adaptation is key for traditional travel agents to remain relevant and successful in an increasingly digital world.
Process
Concept
- Researched current travel industry trends on social media.
- Identified key support areas for travel agents and developed a strategic plan.
Logo & Color Design
- Created a simple logo symbolizing travel and color palette for visibility.
- Used the logo consistently across videos for brand recognition.
Motion Graphics
- Designed engaging opening and closing graphics, establishing a professional tone.
- Integrated the logo into these graphics for a unified look.
Video Editing
- Handled all video editing, ensuring consistent style and tone.
- Added dynamic graphics to make learning visually appealing and effective.
Series Structure
- Arranged the tutorials into a structured series, covering various platforms.
- Organized content from basic to advanced strategies for ease of learning.
Results
- Produced a series of striking, educational videos that empowered travel agents with critical social media skills.
- This project enhanced learning and significantly boosted the client's brand presence.
- Boosted travel agents' social media engagement.
- Improved the digital assets of travel agencies.
- Enabled agents to keep up with the current trends of their industry
A real-world Impact in the industry. Featured in TRAVEL AGENT CENTRAL
Product
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