kelly neilon Strategy, Designed to Scale.
recent project
90-Day Growth Sprint voxscan creative overhaul
Client: Artemis Immersive
Product: VoxScan (3D Medical Imaging SaaS)
Role: Creative Director
Work Period: January 1st - May 31st, 2025
%
Click Through Rate
Organic Impressions
Search Clicks
Objective: Run an organic focused 90-day (Feb-April) sprint to relaunch VoxScan's brand, web presence, and social media from the ground up. Execute all creative and technical work in-house with zero marketing budget. Deliver measurable growth in traffic, visibility, and engagement through organic SEO, motion content, and brand-first design. Build systems that scale while proving creative direction can drive traction without paid media.
Responsibilities
- Creative direction across all channels and formats
- Visual identity, logo refinement, color systems, typography
- Website design, development, copywriting, SEO
- Social media growth and content calendar
- Video production for legal explainers and marketing assets
- Motion graphics, typography animations, courtroom-style demos
- Analytics setup, Google Search Console integration, and tracking
- Asset systems, content management, and brand documentation
Tool Stack
Design: InDesign, Illustrator, Photoshop
Development: WordPress, HTML, CSS, JavaScript
Video & Animation: After Effects, Premiere Pro, Camera Operation
Web & AI Tools: Google Search Console, Google Ads, Prompt Engineering (ChatGPT, AI Agents)
Ops & Asset Management: Asana, HubSpot, OneDrive
Social Platforms: LinkedIn, Meta Business Suite, Instagram
Event Branding & Logistics
Led end-to-end design and production of all event materials, from print collateral to large-scale signage and branded installations.
External Comms & Sales Collateral
Built branded decks and business docs used in partnership outreach, third-party pitches, and ongoing collaboration efforts.
Product Sourcing & Procurement
Managed full product lifecycle: designed, sourced vendors, negotiated pricing, and oversaw production and delivery of branded video brochures.
Brand Relaunch & Industry Recognition
Relaunched VoxScan’s brand and digital presence; nominated for 2025 Netty Awards in Best New Legal Tech.
Creative Contributions
Website & Funnel Design
- Designed and relaunched VoxScan.com with full UX copy and visual storytelling
- Built for SEO from the ground up and indexed pages for legal and clinical queries
- Connected Google Analytics and integrated event tracking and traffic reporting
Video & Motion Work
- Produced 20+ motion assets including narrated medical videos, social clips, injury explainers, and product walkthroughs
- Designed typographic animations to reinforce key legal messaging and highlight injury mechanisms for courtroom visuals
Social Media Growth
- Grew VoxScan's Instagram following from 2 to nearly 800 followers in 90 days
- Developed and published reels, carousel posts, visual stories, and animated posts
- Authored all captions, hashtags, and coordinated posting strategy for optimal growth
Search & Organic Traffic
- Indexed new content and helped achieve top Google rankings for the brand terms "voxscan" and "vox scan"
- Designed high-performance pages including homepage, product landing pages, and "Get VoxScan" lead funnel
Systems & Infrastructure
- Built an organized creative library in Google Drive
- Delivered branded templates for social, email, decks, and demo reports
- Installed analytics dashboard and search console tracking
professional experience
EXECUTIVE SUMMARY
Creative professional with over a decade of experience across multiple disciplines, including graphic design, web development, motion/video production, and marketing. Recognized for delivering innovative, visually impactful content across print, digital, and multimedia platforms. Combines technical expertise with creative vision to craft cohesive brand strategies and manage complex projects. A proven leader in cross-functional collaboration, campaign development, and team mentorship, with a versatile skill set that drives results in diverse creative environments.
KEY SKILLS
- Direction & Branding: Crafting cohesive brand identities and leading multi-channel campaigns.
- Advanced Design Expertise: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere).
- Web Development & Creative Optimization: Expertise in WordPress, front-end development (HTML, CSS), and SEO best practices.
- Video & Multimedia Production: Producing, shooting, and editing content for diverse commercial and corporate platforms.
- Project & Team Leadership: Managing design systems, mentoring members, and ensuring project deliverables meet objectives.
- Marketing Strategy: Data-driven campaign planning, content creation, and audience engagement strategies.
CAREER Freelance Design & Multimedia Projects
- Led VoxScan relaunch: brand, site, SEO, and full content strategy.
- Produced 20+ videos incl. medical explainers and legal animations.
- Designed, built and launched VoxScan.com with UX, SEO, and analytics setup.
- Grew Instagram from 2 to 783 followers in 90 days with organic content strategy.
- Delivered branded assets across digital, print, and social platforms.
- Directed multimedia campaigns to boost visibility and engagement.
- Held production lead roles on commercial and television sets.
- Wrote UX copy and optimized landing flows for lead conversion.
- Managed brand assets and content libraries for internal company use.
- Developed templates for decks, social posts, and video scripts.
Design & Marketing Manager
Full Scope Insights | Remote | 2024
- Develop and execute creative strategies for FSI's marketing initiatives, delivering content that enhances brand visibility across print, digital, and web platforms.
- Lead the design of annual sustainability/ESG/CSR reports, working closely with internal consulting teams to ensure narrative and visual consistency.
- Manage FSI's website, driving updates and optimizations to enhance user engagement and functionality.
- Direct and analyze marketing campaigns, leveraging metrics to refine strategies and improve ROI.
- Produce client-facing communication materials, including blogs, case studies, and promotional visuals tailored to diverse audiences.
Digital Marketing & Design Manager
University City Housing Company | Remote | 2020
- Spearheaded creative strategy and oversaw all marketing projects, delivering innovative campaigns
that elevated brand visibility. - Managed and optimized a portfolio of 14+ websites, ensuring functionality, SEO performance, and user experience excellence.
- Implemented a streamlined design system, reducing turnaround times and increasing workflow efficiency by 20%.
- Collaborated with external vendors and internal teams to align creative output with business objectives.
- Provided detailed analytics reports to guide decision-making and measure campaign success.
Senior Creative Designer
Hankin Group | Exton, PA | 2019
- Directed creative projects across branding, marketing, and design, ensuring consistent storytelling and quality.
- Developed and launched a digital asset management platform, streamlining access to creative resources.
- Partnered with cross-departmental teams to implement innovative design solutions aligned with organizational goals.
Senior Digital Designer
Apple Leisure Group | Newtown Square, PA | 2015
- Designed and executed high-quality visual content for digital and print campaigns, enhancing client
engagement and brand identity. - Produced video content for brand storytelling, contributing to a 25% increase in audience engagement.
- Collaborated with marketing teams during creative ideation sessions, delivering innovative solutions for diverse projects.
EDUCATION
University Of North Carolina At Wilmington
Film | 2005
Delaware County Community College
Graphic Design | 2013
TOOLS
Design
- Adobe Creative Suite:
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere Pro
- Lightroom
- Figma
- Final Cut Pro
Development
- WordPress
- HTML
- CSS
- JavaScript
- Responsive UI & layout systems
Video & Motion
- After Effects
- Premiere Pro
- Final Cut Pro
- Motion graphics (web & video)
- Camera operation & live footage integration
AI & Web
- Prompt engineering (ChatGPT, AI agents)
- Google Search Console
- Google Ads
- Automation & AI-assisted workflows
Operations & Platforms
- HubSpot
- Asana
- OneDrive
- Meta Business Suite
